Let's Be Honest: Your Outfit Is the Most Important Part of the Super Bowl
:upscale()/2026/02/02/039/n/1922564/64cfff5c698139b8e3a320.43487307_.jpg)
Well folks, the Patriots are back in the Super Bowl, taking on the Seattle Seahawks. As a Boston sports fan, this is very exciting. For everyone else, it's probably a little annoying. Either way, you're here for a reason: you've picked a side or you just want to look good watching the game.
This year's matchup is full of color. Think red and navy for the Patriots, blue and green for the Seahawks, plus a little sparkle for the halftime show. Speaking of which, Bad Bunny will be performing, so you'll want something stylish for the big performance too. Scroll on to shop the best gear to represent the Patriots, show your Seahawks pride, or stay neutral and comfy. Whether you're at home or in the stands, your gameday outfit can be just as exciting as the game itself.
What to Wear to Watch the Superbowl
- Faux-fur statement hat: Foco Seattle Seahawks Reversible Bucket Hat at $35
- Classic team tee: Junk Food Clothing x NFL Seattle Seahawks Shirt at $35
- Super comfy game-day sweatpants: Ultra Game NFL Official Jogger Sweatpants at $40
- Official Patriots Clean‑Up hat: Abercrombie NFL New England Patriots '47 Clean‑Up Hat at $50
- Bold team sweatshirt: Junk Food Clothing Seattle Seahawks Crew Fleece at $60
- Nostalgic bubble sweatshirt: Foco Seattle Seahawks Bubble Crew Neck Sweatshirt at $60
- A lightweight long sleeve: Free People Living Life Layer at $78
- Neutral Super Bowl graphic sweatshirt: Abercrombie Super Bowl Graphic Crew Sweatshirt at $80
- Retro team hoodie: '47 Brand New England Patriots Historic Hoodie at $80
- Patriots half-zip: Abercrombie NFL New England Patriots Half-Zip Sweatshirt at $100
- Keep it civil with this crewneck: DAYDREAMER Game Day Crew Sweatshirt at $124
- Patriots winter beanie: New England Patriots Lele Sadoughi x NFL Beanie at $129, originally $148
- A fashion-forward denim and green jacket: Steve Madden Joie Jacket in Dark Navy at $139
- Star quarterback jersey: Drake Maye New England Patriots Super Bowl LX Nike NFL Game Jersey at $160
- A blue, white, and red half-zip: Free People Step It Up Half Zip at $198
:upscale()/2026/02/02/999/n/1922564/b095ae62fa64d0d0_netimgYcN7eN.webp)
Foco Seattle Seahawks Reversible Faux Fur Bucket Hat ($35)
First and foremost, can we have a moment of silence for how comfortable this bucket hat looks? Made of faux fur, it features Seattle's logo on the front and can be reversed to a bright green color if you really want to stand out.
:extract_cover():upscale():fill(ffffff)/2026/02/02/018/n/44344577/shopkEjb1S.jpg)
:upscale()/2026/02/02/999/n/1922564/f86ecb71607ecbcf_netimgbURMEL.jpg)
Junk Food Clothing x NFL Seattle Seahawks Shirt ($35)
When in doubt, a regular 'ole T-shirt is something you can never go wrong with. Not only that, it's available on Amazon Prime, so you can have it shipped to your doorstep in a matter of days, just in time for the game.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/f86ecb71607ecbcf_netimgbURMEL.jpg)
:upscale()/2026/02/02/999/n/1922564/b906d30398d0694d_netimgV5BrSJ.jpg)
Ultra Game NFL Official Jogger Sweatpants ($40)
I don't know about you, but after all the dips, wings, chips, and snacks that come with Super Bowl Sunday, I'm about ready to keel over by Monday. It's basically a full day of eating, not just watching the game, so if you're on the same page, I highly suggest the sweatpant route, and these Seahawk pants just happen to be very chic, too.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/b906d30398d0694d_netimgV5BrSJ.jpg)
:upscale()/2026/02/02/999/n/1922564/816ef2c3b2cc5155_netimgZaX9xL.png)
Abercrombie NFL New England Patriots '47 Clean-Up Hat ($50)
You really can't go wrong with just a touch of pride for your favorite team. This Patriots hat features the New England logo on the side and makes a great addition to any outfit. Plus, if they lose, you can easily take it off and no one will know.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/816ef2c3b2cc5155_netimgZaX9xL.png)
:upscale()/2026/02/02/999/n/1922564/33ce7c609c6cde22_netimg91j6HK.jpg)
Junk Food Clothing Seattle Seahawks Crew Fleece ($60)
If you prefer something that really stands out, consider this Seattle Seahawks crew neck sweatshirt. The bright blue color makes the Seahawks lettering pop.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/33ce7c609c6cde22_netimg91j6HK.jpg)
:upscale()/2026/02/02/999/n/1922564/5ed005cfaaba20aa_netimgl0zx1J.jpg)
Foco Seattle Seahawks Bubble Crew Neck Sweatshirt ($60)
If you want a bit of an untraditional sweatshirt that stands out, consider this Seahawks one. It has a nostalgic feel that will earn you tons of compliments.
:extract_cover():upscale():fill(ffffff)/2026/02/02/018/n/44344577/shop6xhFSV.jpg)
:upscale()/2026/02/03/705/n/1922564/2c0a998743a83446_netimgALWfB9.webp)
Free People Living Life Layer ($78)
Throw this long sleeve on and look football-ready. It definitely signals you're a Seahawks fan with the colors, but it doesn't scream it, you know? Nice and lightweight, you can layer another piece underneath it as well.
:extract_cover():upscale():fill(ffffff)/2026/02/03/719/n/44344577/shopcnhBtA.jpg)
:upscale()/2026/02/02/999/n/1922564/c17d0312ab0cf75e_netimg6aEzdM.png)
Abercrombie Super Bowl Graphic Crew Sweatshirt ($80)
If you're not choosing sides this Super Bowl Sunday — we completely understand. Keep it neutral with this Super Bowl LX graphic sweatshirt. It's super relaxed, especially when paired with jeans, sweatpants, or leggings (chances are, it'll be cold wherever you're at).
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/c17d0312ab0cf75e_netimg6aEzdM.png)
:upscale()/2026/02/02/999/n/1922564/3ea8f9417d103354_netimgtdeG9J.jpg)
'47 Brand New England Patriots Historic Hoodie ($80)
There's nothing better than nostalgia, and that includes the old New England Patriots logo. This simple sweatshirt can be worn again and again, but it especially makes sense for the big game.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/3ea8f9417d103354_netimgtdeG9J.jpg)
:upscale()/2026/02/02/999/n/1922564/a085c8ac0c619824_netimga8zFML.png)
Abercrombie NFL New England Patriots Half-Zip Sweatshirt ($100)
I'm sorry, did someone say *cough* the Patriots are going to win *cough*? Hmm, weird. Well, if you heard that too, maybe you'll opt for this half-zip. It's stretchy and comfortable, perfect for layering.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/a085c8ac0c619824_netimga8zFML.png)
:upscale()/2026/02/03/705/n/1922564/89ec9c5851344cec_netimgI7ewl9.webp)
DAYDREAMER Game Day Crew Sweatshirt ($124)
Another option to keep it neutral is this crewneck Game Day sweatshirt. It's perfect for wearing to your local bar or at home while watching the game. Dress it up with earrings or pair it down with sweatpants. It works either way.
:extract_cover():upscale():fill(ffffff)/2026/02/03/705/n/1922564/89ec9c5851344cec_netimgI7ewl9.webp)
:upscale()/2026/02/02/999/n/1922564/11d433d5cc2fa179_netimgeS1NNK.webp)
New England Patriots Lele Sadoughi x NFL Beanie ($129, originally $148)
If you're a New England fan, chances are you're watching this game in the freezing cold. This beanie will keep you warm, and because it's such great quality, you'll want to wear it all winter long.
:extract_cover():upscale():fill(ffffff)/2026/02/02/999/n/1922564/11d433d5cc2fa179_netimgeS1NNK.webp)
:upscale()/2026/02/03/705/n/1922564/a3ef8de2340369af_netimg67s26b.png)
Steve Madden Joie Jacket in Dark Navy ($139)
The most effortless way to look elevated for the Super Bowl is this denim jacket. Cinched at the waist and detailed with nylon sleeves and pockets, there's no way anyone won't compliment your subtle Seahawks style.
:extract_cover():upscale():fill(ffffff)/2026/02/03/705/n/1922564/a3ef8de2340369af_netimg67s26b.png)
:upscale()/2026/02/02/999/n/1922564/623b33ee11a16a1d_netimgmLrZSL.png)
Drake Maye New England Patriots Super Bowl LX Nike NFL Game Jersey ($160)
The Patriots quarterbacks have a way of doing things, and if you were a Tom Brady fan, now it's time to pass the torch to Drake Maye. And yes, this jersey has "Maye" — not Brady — on the back.
:extract_cover():upscale():fill(ffffff)/2026/02/02/018/n/44344577/shopvwm6qS.png)
:upscale()/2026/02/03/705/n/1922564/c17f2dc844c00f50_netimgbi0jta.webp)
Free People Step It Up Half Zip ($198)
The high neck on this half-zip is everything, and the colors subtly hint Patriots without saying it. You can wear this beyond the Super Bowl. It's great for running errands, walks around the neighborhood, and more.
:extract_cover():upscale():fill(ffffff)/2026/02/03/719/n/44344577/shoppanKMA.jpg)
:upscale()/2024/07/02/858/n/1922564/e3d022d5945b4824_Commerce_Mini_Bio_Slides.png)
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.