The Best Deals From the 2025 Ulta Beauty Fall Haul Sale
10 Ulta Beauty Fall Haul Deals Worth Adding to Your Cart
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We blinked, and suddenly it's time for the 2025 Ulta Beauty Fall Haul event. It feels like just yesterday we were stocking up on summer favorites. But in case you missed the 21 Days of Beauty sale in late August, the Fall Haul gives you 15 full days to revamp your beauty routine. Running from Saturday, Sept. 20 through Saturday, Oct. 4, the Ulta Beauty Fall Haul is packed with deals on many of our favorite products from brands including La Roche-Posay, Maybelline, Kiss Lashes, and more.
The sale is available in stores and online, though select deals are exclusive to Ulta Beauty's website. Plus, when you spend over $35 (which we all know is easy to do), you'll qualify for free shipping. Ahead, we've rounded up some of the best deals from the Ulta Beauty Fall Haul for you to shop.
A Top-Rated Mascara
L'Oréal Voluminous Lash Paradise Mascara ($10, originally $14)
This mascara is one of the best mascaras we've ever tried, and it happens to be under $15. It provides both length and volume — which is so rare in a mascara — and is available in four different shades. You can read our L'Oréal Voluminous Lash Paradise Mascara review for more.
Editor Quote: "I was only able to apply one coat at a time because the product is so fast-drying, and I wanted to avoid clumps. But thanks to the full brush, a little does go a long way. The mascara fluid isn't sticky or messy, so applying it is a very neat process, which is super helpful when you're in a hurry." – Victor Verdugo, former associate social media editor
A Matte Lipstick
Revlon ColorStay Limitless Matte Liquid Lipstick ($10, originally $15)
If you love a matte lipstick, this is a great option to have. It will not budge, and comes in a whopping 16 colors, so you can find all your favorite shades for less than $15 a piece.
Pretty False Lashes
Ardell Lash Wispies #113 Multipack ($10, originally $14)
We're big fans of these false eyelashes — they're so easy to apply and look just as good as lashes that are much more expensive. This style brings the drama, which is essential when using a falsie.
A Natural Deodorant That Works
Megababe Rosy Pits Daily Deodorant ($11, originally $14)
If you're a fan of natural deodorant, this is going to be your new go-to. It smells delicious (a little bit rosy with a little bit of sandalwood) so it's complex and fantastic.
Classic Bronzer
Kiko Milano Flawless Fusion Bronzer Powder ($13, originally $18)
It feels like everyone we know has used this at some point in their lives, and for good reason. It gives such a natural glow, and the matte bronzer comes in three different shades, so you can find your perfect match.
A Complete Brush Set
Real Techniques Everyday Essentials Makeup Brush & Sponge Set ($14, originally $20)
We love our Real Techniques brushes, and this is the perfect all-in-one set. It makes for a great gift, and includes a sponge, a face brush, a brush to blend powder, a setting brush, and a crease brush.
A Foaming Cleanser
La Roche-Posay Toleriane Purifying Foaming Face Wash for Oily Skin ($16, originally $22)
If you have normal or oily skin, you need this cleanser in your skin-care routine. It's a great way to remove both dirt and makeup, and helps maintain the skin's moisture barrier without excess oil.
A Sheet Mask Set
I Dew Care Let's Get Sheet Faced Sheet Mask Set ($19, originally $27)
This sheet mask set includes 14 days worth of treatments, with options ranging from calming and hydrating to firming, brightening, and more. It makes for an excellent gift, and you can score it for under $20 right now!
A Universal Moisturizer
Neutrogena Hydro Boost Water Gel ($20, originally $27)
This is a great hydrator for all skin types. It's oil-free and non-comedogenic, so it won't clog pores, but is super hydrating, so people with dry, combination, and oily skin will all love this moisturizer.
A Complete Hair Tool
Kristin Ess Hair Nanoblack 3-In-One Ceramic Flat Iron Hair Straightener ($70, originally $100)
Want a hair tool that does it all? Invest in this hair straightener and thank us later. This tool can create sleek, straight hair, soft S-waves, flat iron waves, and more.
— Additional reporting by Jessica Harrington and Balim Tezel
India Yaffe was an associate editor on the Shopping team at PS for five years. She focused on curating the best fitness, fashion, beauty, and home products on the market for the PS audience.
Jessica Harrington is the Section Lead of Beauty at Popsugar, where she oversees all vertical coverage across the website, social media, and newsletter. With over nine years of industry experience, she has interviewed numerous celebrities, reported on hundreds of beauty trends, and swatched more lipsticks than she can count. Prior to PS, Jessica worked for publications such as Makeup.com, Skincare.com, and The Zoe Report. She's based in New York City and has a degree in journalism from Hofstra University. Outside of work, she enjoys reading, traveling with her husband, thrifting, and cooking.
Balim Tezel (she/her) is a shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University's Medill School of Journalism.
